--- title: The One Thing Everyone Knows About Building a Startup Is Wrong description: Discover the surprising insight about building startups. image: https://blog.startupgrind.com/hubfs/BbSNA64TQ7shd-1.jpg --- [![Startup Grind](https://blog.startupgrind.com/hubfs/sg-oneliner-blackpink.png)](https://www.startupgrind.com/) - Join - [Investors](https://startup.startupgrind.com/investor-membership?utm_source=website&utm_medium=navigation) - [Experts](https://about.startupgrind.com/experts-network/?utm_source=website&utm_medium=navigation) - [Startups](https://startup.startupgrind.com/?utm_source=hubspot&utm_medium=navigation) - [Sponsors](https://sg.startupgrind.com/sponsorships) - [Directors](https://directors.startupgrind.com/start-a-chapter/?utm_source=hubspot&utm_medium=navigation) - Events - [SG Conference](https://startupgrind.tech/?utm_source=hubspot&utm_medium=navigation) - [Chapter Events](https://www.startupgrind.com/chapters/?utm_source=hubspot&utm_medium=navigation) - [Become a Speaker](https://www.startupgrind.com/speak?utm_source=hubspot&utm_medium=navigation) - Content - [Newsletter](https://sg.startupgrind.com/newsletters) - [Blog](https://blog.startupgrind.com/?utm_source=hubspot&utm_medium=navigation) - [YouTube](https://www.youtube.com/user/StartupGrind) - [Divot Podcast](https://www.divot.org/?utm_source=sg-website&utm_medium=navigation) - [Startup Perks](https://partners.startupgrind.com/?utm_source=Hubspot&utm_medium=Main+Nav&utm_campaign=Partner+Page&utm_content=TestA) - [About](https://about.startupgrind.com/?utm_source=website&utm_medium=navigation) [Log In](https://www.startupgrind.com/accounts/login/) Startup Lessons # The One Thing Everyone Knows About Building a Startup Is Wrong Discover the surprising insight about building startups. [Startup Grind](https://blog.startupgrind.com/author/startup-grind) Feb 14, 2024 ---   In a recent Q+A session, Parker Conrad, Co-Founder and former CEO at Zenefits, revealed a surprising insight about building startups that challenge conventional wisdom. Conrad, now leading Rippling, discussed the misconception that everyone knows about building a startup. He delved into proven strategies for success, including the concept of compound startups and the importance of building the best products. One particularly intriguing approach Conrad touched on was hiring former founders, highlighting the unique perspective and experience they bring to the table. As a prominent figure in the tech industry, Conrad's insights are invaluable for aspiring entrepreneurs and established business leaders alike. 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