--- title: How to Build a Disruptive Business description: "Learn from Clayton Christensen, author of \"The Innovator's Dilemma,\" as he shares key principles for building a disruptive business." image: https://blog.startupgrind.com/hubfs/Zn6-KksdOgEhd-1.jpg --- [![Startup Grind](https://blog.startupgrind.com/hubfs/sg-oneliner-blackpink.png)](https://www.startupgrind.com/) - Join - [Investors](https://startup.startupgrind.com/investor-membership?utm_source=website&utm_medium=navigation) - [Experts](https://about.startupgrind.com/experts-network/?utm_source=website&utm_medium=navigation) - [Startups](https://startup.startupgrind.com/?utm_source=hubspot&utm_medium=navigation) - [Sponsors](https://sg.startupgrind.com/sponsorships) - [Directors](https://directors.startupgrind.com/start-a-chapter/?utm_source=hubspot&utm_medium=navigation) - Events - [SG Conference](https://startupgrind.tech/?utm_source=hubspot&utm_medium=navigation) - [Chapter Events](https://www.startupgrind.com/chapters/?utm_source=hubspot&utm_medium=navigation) - [Become a Speaker](https://www.startupgrind.com/speak?utm_source=hubspot&utm_medium=navigation) - Content - [Newsletter](https://sg.startupgrind.com/newsletters) - [Blog](https://blog.startupgrind.com/?utm_source=hubspot&utm_medium=navigation) - [YouTube](https://www.youtube.com/user/StartupGrind) - [Divot Podcast](https://www.divot.org/?utm_source=sg-website&utm_medium=navigation) - [Startup Perks](https://partners.startupgrind.com/?utm_source=Hubspot&utm_medium=Main+Nav&utm_campaign=Partner+Page&utm_content=TestA) - [About](https://about.startupgrind.com/?utm_source=website&utm_medium=navigation) [Log In](https://www.startupgrind.com/accounts/login/) Product Development # How to Build a Disruptive Business Learn from Clayton Christensen, author of "The Innovator's Dilemma," as he shares key principles for building a disruptive business. [Startup Grind](https://blog.startupgrind.com/author/startup-grind) Feb 14, 2024 ---   In this captivating interview, Clayton Christensen, renowned author of "The Innovator's Dilemma," shares his insights on how to build a disruptive business. Christensen's expertise in innovation and entrepreneurship shines through as he discusses the key principles behind successful disruptive companies. He emphasizes the importance of understanding the needs and desires of customers, as well as the ability to think differently and challenge conventional wisdom. Through real-life examples and compelling anecdotes, Christensen provides valuable lessons on navigating the complex landscape of disruptive innovation. Whether you're a startup founder or an aspiring entrepreneur, this interview is a must-watch for anyone looking to build a business that can truly disrupt the market. So grab a pen and paper, and get ready to take notes from one of the industry's brightest minds. 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