The Inside Story of Bevy: From Startup Grind to Series C

Every day, entrepreneurs come to Startup Grind to make connections and learn to scale companies. But it’s not every day that Startup Grind spins out its technology as a new product, much less one that becomes a $325 million company.

Bevy was created to solve Startup Grind’s challenges by creating scalable and consistent events using tools like Meetup, Eventbrite and Mailchimp. But Startup Grind and Bevy founder Derek Andersen quickly realized these problems weren’t unique to Startup Grind, and other communities were looking for a similar solution. In 2017, Bevy was spun out as its own company, with a roster of customers that has since included Google, Snowflake, and Salesforce.

Last week, Bevy announced a Series C funding round to continue powering communities at scale. More than 40 investors participated in the round, including repeat investors like Accel, new investors from the community industry, and 25 influential Black voices in tech — a testament to the role of community in business today. Bevy has hosted over 100,000 events in 120 countries, with over 30,000 event organizers using the platform.

How did Startup Grind’s technology become Bevy today? Below, the nine original members of Bevy share their stories.

Derek met Bevy co-founder Joel Fernandes on a 99Designs design project in 2009. By 2014, the two worked together at Startup Grind to build the platform that would eventually become Bevy.

Joel Fernandes, Bevy/Startup Grind Chief Engineer and Co-founder: The concept of Bevy came out of a need that Derek and I had back in the day with Startup Grind. Startup Grind grew organically. It was just meetups that Derek was having on the side. Now and then, he would make friends and brainstorm about their struggles with their companies.

Derek Andersen, Bevy/Startup Grind CEO and Co-founder: This whole thing started in a garage.

Joel Fernandes: Derek was almost at the point of giving up on Startup Grind. He put time, effort and money into these meetings, and few people showed up. Eventually, he tried Meetup, which did work to get more people to the events. That was a small win, but it was still thrilling.

Joel Fernandes: Eventually, people started returning to events and wanted to host them in their cities. We were always concerned about our reputation in a new town. We want to make sure they keep things consistent with Startup Grind. So we looked for tools that would allow us to scale the community, but there was nothing out there.

Each Startup Grind event on Meetup or Eventbrite had to be created manually. As Startup Grind grew, the team began to look for a better solution.

Joel Fernandes: It was hard to get more adoption and more cities. At the time, we manually created the events for these directors to ensure that branding was consistent. So, I built a platform on WordPress that connected MailChimp, Eventbrite, Meetup, and all the tools we used to grow Startup Grind in one place. That made a big difference. It allowed us to scale fast.

Alex Bendig, Bevy CTO and Co-founder: I joined Startup Grind at the end of 2014. At that point, it was just Joel and me on the engineering side. Joel had already built the product twice. The original platform was WordPress-based but was built piecemeal using different systems. The size of the organization just simply didn’t fit that anymore.

Derek Andersen: The problems kept getting bigger and bigger. We decided to start fresh and build from the ground up instead of building on top of other things. We estimated it would take at least a year, but that would pay off over the next ten years for Startup Grind.

Alex Bendig: Derek and Joel didn’t intentionally set out to build Startup Grind. It grew very organically. When that happens, you just add what tools you need. That led to this patchwork system, which we have seen with countless other communities over the years. We wanted a cohesive system that allowed us to manage a massive community at scale.

Joel Fernandes: This was still just me building something out of requests from Startup Grind directors. So, it was not a polished product but a proof of concept. Now that we have the proof of concept, we decided to start from scratch and do it right. Let’s make Startup Grind work.

Alex Bendig: We started onboarding Startup Grind directors in late 2015 when the platform wasn’t ready. The feedback at the time was helpful but difficult. At this point, just a few engineers, including Joel and me, were on the team. But it was a tiny team.

Jamal Neufeld, Software Engineering Lead, Bevy: I was interested in working in a community-focused company when I joined Startup Grind. The product idea was born in the middle of an active community that, I think, had a few hundred chapters worldwide, several thousand events happening every year, and proliferating. How do we ensure that Startup Grind can keep growing this community without all the pain points?

Jamal Neufeld: The first time I met Derek, Joel, and Alex, they flew over to Toronto so we could all get to know each other. I was the first engineer outside of the founders that were hired. We spent a week together and saw the Wu-Tang Clan on the first day. That was quite an introduction to the team.

Derek Andersen: In September 2015, the four of us met in person in Toronto for a week to figure out how to get the product shipped by the end of the year. In that room, the whole thing could have blown up. We still had so much to do, but we built an incredible amount of the product over the next four months to hit that deadline.

Marcela Yapura, Lead Designer, Bevy: I joined Startup Grind in 2015. At that time, the HQ team was very small. I worked side-by-side with Derek, Joel, Alex, and Jamal. I was the only designer. So, it was an exciting time for a designer to be able to design something from scratch.

Neda Morrar, VP of Development and Strategy, Bevy: Derek asked me to join HQ in 2016 after the Startup Grind Global Conference. I was working as a Chapter Director in the city of Ramallah, thinking I was alone in a silo. Suddenly, I was meeting 200 chapter directors from all over the world who were doing the same thing. All of a sudden, it made sense. You’re part of this huge global movement, educating, inspiring and helping entrepreneurs.

Alex Bendig: The Startup Grind HQ team was tiny. From the outside, it’s hard to believe this team was organizing this big network of hundreds of different groups worldwide. The philosophy of empowering individual groups to self-manage using an overall framework was fairly new.

The first official version of Bevy was scheduled to launch in 2016, in time for the Startup Grind Global Conference.

Alex Bendig: You usually talk about a minimum viable product. Well, our first use case was a global community—the minimum product for that community needed to have a lot.

Derek Andersen: You’re beta testing with one of the largest communities in the world. Which is great in some ways but terrifying and horrific in other ways.

Alex Bendig: With any product, you never feel ready. But you have to ship it out anyway.

Shortly after the platform launched, the Bevy team realized the demand for this product went beyond Startup Grind.

Derek Andersen: In early 2016, I started showing it to other people. The first person I showed it to became our first customer, Aging 2.0. As someone who’s built many products that nobody wanted to use, there was enough positive feedback that said something feels different here.

Joel Fernandes: It was clear that our struggles with managing and scaling Startup Grind were common in communities. Even if you had the budget, there was nothing out there you could use to scale the community.

Derek Andersen: When we demoed the product, a lightbulb would go off in the heads of people with our problem. The product felt ahead of its time, which surprised us because we had only built it for ourselves. That would have been enough if Startup Grind were the only successful company with Bevy.

Alex Bendig: In 2016, we signed a couple of customers, but the conversations weren’t straightforward. There was no website and no marketing materials. We would just show prospects the Startup Grind dashboard and say, “Here’s what we are doing. You should do the same thing.” It’s not a very straightforward story. There was a feeling that we were in between things.

Jacob Hamblin, Software Engineer, Bevy: I joined Startup Grind in May 2016. We had a tool that enabled community organizers to quickly hold and create white-labelled events. When I joined, we had just gotten our first customer other than ourselves, Aging 2.0. But we quickly had to figure out how to separate the tool from our company so it could be useful. How could we control the styling of the product on a per-client basis and manage multiple databases aside from Startup Grind?

Though Bevy was beginning to attract its customers, it was still built for and within Startup Grind. That changed when a major client signed on in 2017: Atlassian.

Joel Fernandes: That Atlassian deal was a huge validation for us. Here is this huge company, and they’re making this bet. We didn’t even have a name for the company at that time. It was still the Startup Grind platform. For a company like Atlassian to switch from a tool that had already raised $15 million in funding when we hadn’t raised any funding? There’s something here.

Derek Andersen: When we realized that what Bevy was doing with Atlassian diverged from the mission of Startup Grind, we knew immediately that we should set up a new company. But there’s no playbook for how to spin a company out of another small company. Nobody could teach you how to do that.

Chris Aikman, Senior Software Engineer and Team Lead, Bevy: I joined in January 2017. So that was six or seven months before Bevy formed. I joined as an engineer, and Atlassian had just signed on to use our new platform that had just been built.

Derek Andersen: Bevy was like a golden anchor taking Startup Grind down. Startup Grind has always been profitable, but now we’re investing in Bevy’s product, which is not helping Startup Grind anymore. We were burning more and more cash every single month.

Derek Andersen: In May 2017, in desperation, I emailed 15 former Startup Grind speakers and explained that we were raising $1 million to spin out a new company. We were going to value the company at 10 million dollars, which I made up. But within 24 hours, I had heard back from some of our initial investors. Our whole outlook changed.

Bevvy continued to grow for the next three years as more companies signed on for community programs.

Alex Bendig: In 2017, just around the time when we signed Duolingo as a client, I started feeling confident enough to reach out to Russell about joining us. That was a turning point for me when Bevy started looking promising enough that I would recommend someone quit their job and join us.

Russell Bevers, Software Engineer, Bevy: I think I was the first team member on Bevy that didn’t work for Startup Grind. My big criteria was that they had to have at least two customers. I think Bevy had three or four when I joined, and Duolingo had just come on board. So, I was excited to work on building stuff that cool companies want. That’s a good sign.

Chris Aikman: We were always community-oriented from the start. On the engineering team, when I started, we always focused on community and helping each other out, trying to do the best work we could, learning together and helping each other grow. That was something that carried over from Startup Grind.

Jamal Neufeld: I think some of our competitors would just throw software at a client. Bevy has always seen ourselves as invested in our client success and a part of their community. That’s been beneficial to the company’s approach to working with our clients.

When COVID-19 hit in early 2020, Bevy saw its customers shifting to virtual events. The company quickly pivoted, raising a $15 million Series B round to scale.

Neda Morrar: Before COVID hit, Derek would say, “Over my dead body, are we doing virtual events.” But as soon as COVID hit, he understood we needed to pivot immediately.

Russell Bevers: When we launched Bevy Virtual, people were ready to try it. We were focused on just getting people together. And that’s where I think the community story was powerful because it wasn’t so much about selling from day one. It was about taking these communities and people that needed that support and connection and making them active again.

Chris Aikman: The things we did with such a small number of people are incredible. There’s no other way of putting that. We are making this virtual platform and shipping something in four or five months, and we are continuing to sell this just under a year later. You don’t see that.

Today, Bevy has a customer list that includes some of the world’s biggest enterprise companies and the backing of some of the biggest names in tech and venture capital. But it hasn’t strayed from its roots in the community and bringing the Startup Grind mission to life.

Alex Bendig: At Bevy, we talk about community all the time. So it’s nice to see outside validation and others starting to see that value themselves.

Russell Bevers: This funding round shows that we’re providing value not only to new customers but that’s competitive enough with all the other people who jumped in on the COVID boat.

Chris Aikman: With building out the virtual platform we’ve built in such a short time, and people are buying us now for that? Imagine what we can do now that we have more time to think about things. And when things start going back to in-person, imagine what can happen around that.

Neda Morrar: Previous funding rounds were not like this. They had one or two companies. The energy and amount of time and effort to talk to all these people is one thing, but to get them on board and invest is something else. Hopefully, this will be what future funding rounds look like. This is what it should look like.

Jacob Hamblin: I think we’ve matured quite a bit over the past six months as an organization. I think we’re adding the right processes while promoting ownership and individual impact. I’m excited to see where we go!

Derek Andersen: We didn’t have a playbook. There’s no right or wrong. It’s just to choose your adventure. Our adventure has proven to be 100% the right choice for Startup Grind and Bevy.

Joel Fernandes: Looking back at our Startup Grind origins, it’s great. We’re not just building software that we think works. We have the expertise that it should be this way. At the core, the community aspect of it, we know this is how it should be. That’s not something you can buy, regardless of your money.

Derek Andersen: Splitting Bevy out from Startup Grind was hard, but it was right. We’re all invested in each others’ success. Today, Bevy isn’t just a software provider for Startup Grind; it’s a sister company and a stakeholder. We didn’t decrease the value of Startup Grind; we just created something new with its value. And now it’s grown really big.

Neda Morrar: There’s still much to do regarding scaling and building our roadmap. Now that we’re officially growing and scaling, we ensure those processes are perfected.

Alex Bendig: I think we are at a really exciting spot. On the one hand, we’ve been working on this problem for years. But simultaneously, it feels like we’re at the very beginning.

Marcela Yapura: I’m thrilled that Bevy is putting more attention on diversity and inclusion. It makes me proud to be a part of the company, and it’s the right thing to do.

Jamal Neufeld: Looking at other companies, it’s often hard to hold on to what made a company special as a startup. We are seeing this funding announcement and how it was announced to the company with the people investing in Bevy and our diversity goals. That, to me, is just validation that Bevy’s invested in this community-first culture and the values we’ve held since the beginning.